‘Nouvelle generation’ to drive Beaujolais export potential
Published: 10 December, 2020
With good recent vintages to its name and wines that sit squarely with the modern trend towards fresher, lighter styles, Beaujolais certainly appears to be well placed to capture the attention of a new generation of drinkers. Add in ‘ownership’ of Gamay, a distinctive and easy-to-like variety, and the region also offers a sense of discovery (or re-discovery for older drinkers) in a world awash with international grapes.
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